MUMBAI: Television audience measurement body Broadcast Audience Research Council India (BARC) ratings for week 25 week proves that cricket is the undisputed champion when it comes to sports content consumption.
In recent times Ten Sports, courtesy to WWE and its special programs have been consistently leading the list of top viewed sports channel. But the India VS Bangladesh series helped Star Sports to dethrone Ten Sports and grab the pole position.
Star Sports 1 which relays the English feed garnered viewership of 42,364 (000s sum), the Hindi telecast of the series helped Star Sports 3 garner 38,679 (000s sum) to bag the second position.
Ten Sports declined to third berth with 37,483 (000s sum).
In the general entertainment category (GEC) category, Star Plus with 406,084 (000s sum) remained comfortably at the top spot followed by Colors with 340,709 (000s sum). Zee TV with 254,699 (000s sum) booked the third berth while Life OK with 245,804 (000s sum) was slotted at number four. PK movie helped Sony Entertainment Television (SET) to grab a berth in top five, the channel registered 236,328 (000s sum) to secure the fifth slot.
Coming to the top programs, Amir Khan starrer PK emerged as the top viewed program in the GEC space with 103,33 (000s sum), followed by Star Plus’ Saath Nibhana Saathiya with 6,803 (000s sum).
Yeh Rishta Kya Kehlata Hai from the same broadcaster grabbed the third slot with 5,272 (000s sum). On the other hand Colors’ Sasural Simar Ka and Chakravartin Ashoka Samrat secured fourth and fifth slot with 4,990 (000s sum) and 4,641 (000s sum) respectively.
In the English news space Times Now with 445 (000s sum) lead the tally followed by India Today Television with 315 and NDTV 24/7 with 185 (000s sum).
Meanwhile CNBC TV 18 continued to lead the English business genre with 165 (000s sum) followed by ET Now with 130 (000s sum), NDTV Profit and NDTV Prime with 59 (000s sum).
On the other hand Hindi News genre observed dominance of Aaj Tak as the channel garnered 31,566 (000s sum) to book the top slot. India TV followed at second slot with 26,042 (000s sum) while ABP news grabbed the third berth 25,474 (000s sum).
