English movies genre becomes top gainer in Chrome DM week 35

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

English movies genre becomes top gainer in Chrome DM week 35

The genre grew by 9.09 per cent.

Chrome DM

MUMBAI: English movies became the top gainer in week 35 of Chrome Data Analytics and Media data. The genre grew by 9.09 per cent. In this genre, Warner Brothers channel gained the highest OTS with 48.1 per cent in 6 metros markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English GEC gained second position and grew by 7.03 per cent in six metros market. In this genre, Comedy Central gained the highest OTS with 38.2 per cent. Sports genre stood in the third position by gaining 2.39 per cent in all India 1 lakh+ market. DD Sports secured the highest OTS with 95.9 per cent.

Infotainment stood in fourth position in all India 1 Lakh+ market and grew by 1.95 per cent. History TV18 channel gained the highest OTS with 85.7 per cent. Business news stood in the fifth position and grew by 1.88 per cent in six metros market. In this genre, CNBC Awaz gained the highest OTS with 84.7 per cent.