BENGALURU: Two Hindi GECs entered Broadcast Audience Research Council of India (BARC) maiden list after the new tariff regime of top 10 channels across genres list for week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). Dangal TV headed the across genres list for week 13 of 2019 with 1,164.432 million weekly impressions. Another Hindi GEC – Big Magic, which also entered the list was ranked fourth with 675.106 million weekly impressions.
Six Hindi GECS, two Tamil channels and one channel each from the sports and Telugu genres formed BARC’s weekly list of top 10 channels across genres during the week under consideration. From the network perspective, there were three channels each from Star India, Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN), Sun TV Network and Viacom18 stables for week 13 of 2019.
As mentioned above, Dangal TV headed BARC’s list of top 10 channels across genres in week 13 of 2019. Dangal TV also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market - HSM (U+R) and HSM (R). It was ranked sixth in HSM (U). Two Indian mythology programmes – Ramayan and Mahima Shanidev Ki were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R). Further, four programmes on Dangal TV– Ramayan, Mahima Shanidev Ki, Saibaba and Bandini were also among the top 5 Hindi GEC programmes in HSM (R).
Star Sports 1 Hindi was ranked second with 1,094.720 million weekly impressions in week 13 of 2019. The channel was ranked first in BARC’s weekly list of top 5 sports channels, and all the five programmes – (matches) led by the Mumbai Indians – Royal Challengers Bangalore match were aired on Star Sports 1 Hindi. The other four channels in BARC’s weekly list of top 5 sports channels were from the Star India stable.
At third rank was the Sun TV Network’s flagship Tamil GEC Sun TV with 850.156 million weekly impressions. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes based on average rating across all original airings in the week were aired on Sun TV.
Also as mentioned above, Zeel’s Big Magic was ranked fourth in week 13 of 2019. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The fantasy action thriller Maharakshak Aryan aired on Big Magic was ranked fifth in BARC’s weekly list of top 5 Hindi programmes based on average rating across all original airings in the week in HSM (R).
At fifth rank in week 13 of 2019 was Star India’s flagship Hindi GEC Star Plus with 668.739 million weekly impressions. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. Three programmes on Star Plus - Kulfi Kumar Bajewala, Kasauti Zindagi Kay, Yeh Rishta Kya Kehlata Hai were amongst BARC’s weekly list of top 5 Hindi programmes on average rating across all original airings in the week in HSM (U).
At sixth rank was Star India’s flagship Telugu GEC Star Maa with 635.721 million weekly impressions in week 13 of 2019. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and all the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.
At seventh rank was Zeel’s flagship Hindi GEC Zee TV with 589.507 weekly impressions. Zee TV was ranked fourth in HSM (U+R) and HSM (U) and was ranked third in HSM (R). The Balaji Telefilms produced Kumkum Bhagya and its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 programmes based on average rating across all original airings in the week in HSM (U+R). Further, Kundali Bhagya on Zee TV was also ranked fourth in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).
SPN’s flagship Hindi GEC Sony Entertainment Television (SET) was ranked eighth in week 13 of 2019 with 533.980 million weekly impressions. SET was also ranked fifth, sixth and second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reality dance show Super Dancer Chapter 3 was ranked third in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).
At ninth rank was Viacom18’s flagship Hindi GEC Colors with 520.906 million weekly impressions. Colors was also ranked sixth, fifth and third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.
At tenth place was Zeel’s flagship Tamil GEC Zee Tamil with 515.571 million weekly impressions. Zee Tamil was ranked second in BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and one of the top 5 Tamil programmes based on average rating across all original airings in the week was aired on Zee Tamil.
