MUMBAI:  Content production and format powerhouse Fremantle has established Fremantle Sports, a new division dedicated to the creation of sports-related content. The unit will focus on unscripted and scripted projects, including factual documentaries and digital formats, leveraging the expertise of Fremantle's existing entertainment, documentary, drama, and film teams.

Owain Walbyoff has been appointed director of sports, and will lead the strategy to expand Fremantle's global sports content portfolio. He will focus on partnerships with rights holders, brands, and co-production deals.
Fremantle Sports will support the company's network of labels, including 72 Films, UFA, and TalkbackThames, in the development of sports-themed entertainment, scripted, and factual content. The unit will also explore the creation of new cross-platform sports formats for global distribution.

"This expansion into sports content aligns with our broader growth strategy, building on the success of our drama, film, and documentary divisions," stated Fremantle  global CEO Jennifer Mullin. "We aim to deliver compelling sports stories and formats to audiences worldwide."

Fremantle Sports will build upon the company’s existing sports content portfolio, which includes productions such as All or Nothin and Matildas: The World At Our Feet.

 The unit will focus on producing content that highlights the human stories behind athletes, teams, and sports organisations.