MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 December and 11 December 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 49 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 238625 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 164806 ad insertions.

ITC bagged the third rank this time with 46546 AMA. Cadbury came in fourth with 43116 ad insertions.

Ponds India and P&G secured fifth and sixth place with 34545 and 32013 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Godrej Products, Britannia, and Lakme.

Top Brands:

This week Lizol led the charts with 20463 ad insertions, followed by Lalithaa Jewellery with 19994 AMA. Dettol Antiseptic Liquid secured the third position with  17687  ad insertions.

The fourth and fifth spots were acquired by Policybazaar.com and Dettol Toilet Soaps 17620 and 15983 AMA.

Jio Postpaid Plus bagged the sixth spot with 15013 ad insertions.

Other top brands in the pecking order were as follows: Vimal Elaichi Pan Masala, WhiteHat Jr, Glow and Lovely Advanced Multivitamin, and Dettol Liquid Soap.