MUMBAI: BARC India has updated its policy governing intentional watermark switch-off by a subscriber. This policy, it stated, supersedes all other policies pertaining to intentional watermark switch-off by a subscriber.

Any missing watermark for a duration greater than 12 hours, which cannot be resolved by the subscriber, would be treated as a case of intentional switch-off. In such cases, BARC India’s Technical Team would establish the same and report such cases to the Management.

The Management would certify the incidence to be a case of intentional switch-off, and report the same to the chairman and the CEO of BARC India.

The chairman and the CEO would then jointly decide to proceed with a response from BARC India. The response to such incidence is outlined below:

• BMW data of the channel(s) for which the watermark has been switched off will not be released at any point for the period when the watermark is missing.

• Subscriber login for the network would be deactivated from the moment intentional switch-off has been established

• Once the watermark is switched on, both BMW data for the channel and subscriber login for the network would not be available for a further period of six months.