Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer marketing space and its sixth overall, solidifying its commitment to expanding platform offerings in the fast-growing creator economy.
OPA collaborates with over 300,000 influencers and 500+ brands, including prominent names like Nykaa, Vero Moda, Purplle, Sugar, and Plum. It handles 40,000 collaborations monthly through its advanced tech stack and user-friendly interface, ensuring seamless influencer partnerships for large-scale campaigns.
This acquisition, alongside Wondrlab’s existing platform Opportune, strengthens Wondrlab’s position as a key player in India’s influencer marketing industry. By integrating the strengths of OPA, Wondrlab becomes one of the most comprehensive offerings in this sector.
Wondrlab Network, founder & CEO, Saurabh Varma expressed excitement, stating, "We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”
OPA co-founder Rupansh Goyal added, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”
OPA co-founder Chandan Routray remarked, “OPA has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”
Saurabh further added, "At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as co-founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot.”
