MUMBAI: Madame, has launched its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport, further strengthening its footprint in Jammu & Kashmir. Located at AAI Terminal 1, first floor, this stylish new store joins Madame’s existing city outlets, bringing travel-friendly fashion to jet-setting customers.

Designed for modern travellers, the store showcases a curated selection of apparel and accessories, including trendy shackets, jackets, shirts, cardigans, sling bags, perfumes, and stoles. With this launch, Madame extends its successful airport retail presence, following stores at Mumbai and Pune airports.

Jain Amar executive director Akhil Jain stated, “The opening of our store at Srinagar airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travellers with convenient and fashionable choices on the go.”

Madame is rolling out exclusive time-sensitive promotions aligned with flight schedules, offering instant gratification to shoppers in the fast-paced airport retail environment.