Mumbai: Sony Pictures Networks India (SPNI) has bagged the exclusive media rights to broadcast Roland-Garros between 2022-24. The deal spanning over three years provides SPN with exclusive TV and digital rights of Roland-Garros.
The broadcaster will televise the French Open on its sports channels across India and the subcontinent including, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives, and will also be available to live-stream on their premium OTT platform, SonyLiv.
The upcoming edition of the Grand Slam tournament is scheduled to be played between 22 May and 5 June. Sony Sports Network witnessed a viewership of 22 million for the previous Grand Slam, the Australian Open, the highest recorded viewership in recent years.
“Following the successful broadcast of the Australian Open over the past years on our network, we are delighted to acquire the media rights of the prestigious Roland-Garros,” said SPNI chief revenue officer for distribution and head – sports business Rajesh Kaul. “The pedigree of the French Open will help us cater to the steadily growing tennis fanbase in India. With this acquisition, we reiterate our goal to position Sony Sports Network as the home to marquee global sports events.”
“We are delighted with the signing of this Sony Pictures Networks India contract,” said French Tennis Federation president Gilles Moretton. “This new agreement ensures maximum exposure in India and its subcontinent. It means our tournament will be celebrated in this part of the world where tennis fans and Roland-Garros fans are increasingly numerous.”