MUMBAI: Royal Challengers Bengaluru (RCB) knows a thing or two about thrilling the crowds—be it nail-biting finishes or heart-breaking almost-wins. Now, they’ve got a partner who’s equally adept at cashing in on excitement: Ebixcash. Eraaya Lifespaces Ltd’s dynamic subsidiary Ebixcash just stepped onto the pitch as an official partner for RCB's 2025 T20 cricket season, aiming to score big in India's booming financial solutions space.

Known for its formidable fan base and star-studded lineup, RCB continues to captivate audiences worldwide. Ebixcash couldn't resist the allure, given cricket's undisputed status as India's unofficial religion. The partnership promises extensive brand visibility via stadium branding, digital promotions, and exclusive fan interactions—because nothing screams brand loyalty like cheering fans.

Ebixcash Ltd-Payment Solutions CEO & MD, T C Guruprasad enthusiastically declared, “We are thrilled to partner with Royal Challengers Bengaluru, a team that embodies excellence, passion, and resilience. This collaboration will allow Ebixcash to deepen its connection with cricket fans while reinforcing our brand’s commitment to innovation and customer-centric solutions.”

The excitement was mutual, with RCB’s COO Rajesh V Menon, chiming in, “We are excited to partner with Ebixcash, a brand that represents excellence, innovation, and customer-centric solutions extending its bond with cricket fans while further enhancing our commitment to delivering exceptional experiences both on and off the field.”

With cricket fever set to soar yet again, Ebixcash is strategically positioned to amplify its brand recognition, driving customer engagement and reinforcing its leadership in the financial solutions industry.