MUMBAI: Infinix India’s new campaign, Questionthenoise, championing substance over spectacle. With a satirical twist, the brand film takes a playful dig at excessive marketing tactics, spotlighting product innovation as the true measure of value.

Piyush Khati, known for his role in Netflix’s class, the ad creatively depicts a scenario where Infinix’s marketing team is left scrambling with a minimal budget. The reason? The company poured its resources into refining the Note 50x 5G+ its latest smartphone designed to prioritise performance and user experience over glitzy promotion.

The campaign underscores Infinix’s commitment to delivering real value through cutting-edge technology. The Note 50x 5G+ packs a punch with Android 15-based Xos 15, offering enhanced personalisation, fluid animations, and smarter AI capabilities. Powered by the Mediatek Dimensity 7300 Ultimate Soc, it promises lightning-fast performance. Additional features include ultra-fast charging, military-grade certification, and a sleek, stylish design.

“With Questionthenoise, we want consumers to focus on what truly matters—the product,” said Infinix India CEO Anish Kapoor. “We believe that genuine innovation speaks for itself. The Note 50x 5G+ is designed to offer meaningful features at an accessible price, without the need for flashy promotions.”