MUMBAI: Come 30 April and Z ETC Punjabi subscribers will no longer be able to watch the channel. Reason-the broadcaster has decided to shut shop.

The direct to home (DTH) operators have already started informing their subscribers about the channel shut down in the form of a scroll running on the TV screens. The message is loud and clear: The channel will be discontinued from the platform due to the broadcaster’s decision of shutting it down.

Sources from the channel have confirmed to indiantelevision.com that Z ETC Punjabi will soon shut down and that its employees will be absorbed into Zee Entertainment’s other channels.

Z ETC Punjabi is an entertainment channel from the Zee stable that has fiction shows, comedy, travel and living, movies and music.

Formerly called ETC Punjabi, the network was taken up by Zee in 2002. Zee also runs another channel called Zee Punjabi that comes under Zee Media Corporation. The channel runs in the Terrestrial Entertainment Network (TEN) format like Zee Purvaiya, Zee Kalinga and Zee Marudhara. In this format, the channel has half of its content as news while the other half has entertainment shows.