MUMBAI: Omnicom Media group has signed up Varuni Vij as vice-president from this month. Vij has  a large part of her 16 years of working in media agencies, moving onto the client’s side in 2020 when she started  working with Reckitt.

Vij has had stints with Zenith, Madison World, Carat, Mindshare and Initiative over her career. Her last job was with the Good Glamm Group, where she says she “started as a media lead. But  I significantly enhanced our brand's visibility and engagement, leveraging my media expertise and passion for beauty and personal care I was promoted to Brand side for notable Beauty & Personal care brands - Organic Harvest, Manish Malhotra Beauty and POPxo makeup.”

Her going back to the agency side will be a homecoming of sorts.