Mumbai: Bringing alive old Telugu movies, Tata Play, has expanded its regional foothold with the launch of its new value-added service Telugu Classics. This platform will transport viewers back to the 50’s to 90’s era of Telugu cinema and recreate the magic of golden cinema. Tata Play aims to strengthen its Classic portfolio offering and already has Classic TV and Classic Cinema for Hindi entertainment along with Tata Play Hits for evergreen English shows from the 80's-90's era and now will be entertaining the Telugu audience through this current offering.
Telugu Classics will bring a vast spectrum of genres including popular and celebrated movies from the 50’s-90’s era featuring superstars such as Chiranjeevi, NTR, ANR Balakrishna, Savitri, Krishna Kumari, and many more. Viewers will see cult films like Lava Kusa (1963), Challenge (1984), Suvarna Sundari (1957), Khaidi (1983), Vetagadu (1979), etc. spanning from the monochrome to the colour movie era. Along with movies, the service will also showcase handpicked TV shows and songs from the yester era. A special and exclusive segment called, ‘Vendithera Vaelpulu’ has also been designed for the viewers where they will get to see the Biographies on superstars of Telugu Cinema on weekends. The programming will also have short content like best scenes & dialogues from classic movies that will entertain the audiences in between movies. Tata Play Telugu Classics is also the only platform that will showcase back-to-back Telugu classic movies in a day. The platform will serve as the ultimate go to destination for people who want to enjoy a walk down the memory and celebrate these entertainment masterpieces again.
Commenting on the same, Tata Play’s chief commercial and content officer Pallavi Puri said, “Continuing to cater to our subscribers’ love and appreciation for quality content, we are happy to announce Tata Play Telugu Classics as an addition to the vast library of value-added services on Tata Play. Through this expansion, we aim to revive the charm of legendary Telugu content and provide our viewers with an opportunity to relive the golden era of Telugu cinema. I especially want to thank our partner Shemaroo Entertainment for helping us curate this service and restoring these classics for generations to relish.”
"We are thrilled to announce our partnership with Tata Play, in its latest value-added service - Telugu Classics, curated to bring exceptional Telugu classic films to audiences across India. This new service is aimed at presenting the best of Telugu cinema from the 1950s to the 1990s. These decades represent the golden era of Telugu cinema and continue to be a popular choice of viewers even today. Given Shemaroo's focus on quality content and Tata Play's commitment to providing world class entertainment, the long-standing partnership between the two organisations comes as a natural fit. The teams are eagerly looking forward to unveiling this new service for Tata Play subscribers and exceeding their expectations with exceptional content,” said Shemaroo Entertainment COO of broadcasting Sandeep Gupta.
Subscribers can view Telugu classics on 1441 for Rs 1.5per day and enjoy the content on their Tata Play mobile app on Live TV and VOD.
Telugu Classics is a part of Tata Play’s range of entertainment value-added services like Tata Play South Talkies, Tata Play Videshi Kahaniyan, Tata Play Romance, film-based services like Tata Play Marathi Cinema, Tata Play Kannada Cinema, Tata Play Bollywood Premiere, Tata Play Telugu Cinema, Tata Play Tamil Cinema, and TV show based content on Tata Play Hits for popular English shows from the 80’s and 90’s and many more, thus making Tata Play the hub for best content across all genres in Hindi and English from the yesteryears.
