Mumbai: Rainshine Entertainment on Thursday announced the launch of a Tamil original show, Meme Boys, with the aim of strengthening its presence in the Tamil regional market. The new show will be exclusively available on SonyLIV from 22 July, 2022.
The show will be a hilarious eight-episode series starring Guru Somasundaram of Minnai Murali fame and Aadhitya Baaskar of 96 fame. Produced by Rainshine Studios (formerly CM Studios), created by Rajiv Rajaram & Drishya, directed by Arun Koushik and A. Gokul Krishna, the show will revolve around a college and its playful students who make viral memes on an anonymous social media page to tackle their authoritative dean! Meme Boys is the latest title to join Rainshine’s array of shows and franchises that have kept audiences across the country hooked to their streaming screens.
Speaking on this launch, Rainshine Entertainment (India) CEO Anuraag Srivastava said, “This show exemplifies what we, as a studio, wish to stand for: hyperlocal, contemporary, and young. We worry about engagement a lot – be it the story or episodes. And as far as we are concerned, so-called "regional" is mainstream. We neither take our clients nor our audience for granted—and therefore see no reason to classify them as less or more important. With an excellent line-up of titles, we are building our reputation as a powerhouse in entertainment. We are excited about our partnership with SonyLIV as we push the envelope on content in India together.”
Rainshine Studios vice president - content - originals and & creator of Meme Boys Rajiv Rajaram said, “Memes are an intrinsic part of our lives in this post-social media world. Through Meme Boys, we hope to capture the zeitgeist with a story about a motley crew of misfits armed only with humour and self-awareness. We hope that Meme Boys on SonyLIV will make viewers love original content more than ever.”
Rainshine Entertainment’s rapidly growing roster of regional content includes the massively popular Kannada series Humble Politician Nograj streaming on Voot, the National Award-winning documentary film Amoli, and the Tamil medical drama series Emergency, to name a few. Rainshine’s upcoming regional projects include the Telugu feature film Sangeet, written and directed by Saad Khan and produced by Chandru Manoharan of Lahari Music and Nikhil Kumarswamy.
