KOLKATA: Content is the king. And it is applicable not for just the general entertainment channels (GECs) but also for news channels now. With more and more advertisers looking at locally targeting consumers, regional channels are gearing to improve their content offering. One among them, is Kolkata based Rose Valley, which runs a 24 hours news channel, ‘News Time’.

The news channel is looking at strengthening its viewership in order to get more advertisers onboard. For this, the channel management has asked its staff to create the best content and ramp up its existing shows to stay ahead of competition. In order to attract more viewers and thus advertisers, the channel will host Puja Awards, during Durga Puja. 

The channel currently airs shows like ‘Bengal Line’, ‘Cine recall’, ‘Kolkata Safra’, ‘News at 7PM’ and ‘Kutkachali’ among others.

News Times editor in chief Rajat Roy Chowdhury said, “The management is facing some financial problems. But as a content head, we always try to give our best.”