KOLKATA: Barely three to four months since its launch in January this year, Music F Fatafati, a 24x7 free-to-air Bengali music channel, is already aiming to be number one.

The channel, which claims to change the way Bengali (Bangla) music is consumed, also plans to launch ‘Dance Party Jhinchak’ and will flag off a month-long multimedia marketing campaign, starting Tuesday. A highpoint for the channel has been its GVT last week of 574, and RCH and TSV of 559 and 31, respectively.

“Music F Fatafati is the most viewed channel in six out of the last eight weeks. The channel is already at number two in the Bangla music genre,” read a statement issued by the channel. “The current performance of Music F Fatafati is without any promotion and advertising till date,” the statement added.    

Music F Fatafati targets the youth in the 15-24 year age group and airs the latest Bengali music. The shows are punctuated by 3D animations and cartoon shorts around the channel’s very own animated characters Jagai, Madhai and Pappi Da, who are also called the channel’s heroes.