MUMBAI: In line with its brand ethos of Navi Umed, Navi Bharari, Colors Marathi is all set to ring in the new year early with the launch of two new shows – Jai Jai Swami Samarth, and Sakkhe Shejari.
Jai Jai Swami Samarth is a period drama presenting the life story of Swami Samarth and goes on-air from 28 December 2020, Monday to Saturday at 9:30 pm. The serial will showcase theories, philosophies and lesser-known life stories of Swami Samarth that hold true even today and continue to be the guiding light.
Sakkhe Shejari, with Venky’s Purotein as special partner, is a first of its kind television non-fiction family show to be televised from 11 January 2021. The programme will see sets of neighbours compete with each other in a series of tasks and challenging situations to finally win the title of ‘best neighbours.’ India has a unique concept of ‘neighbours’ who have been living in the same society for so many years, that they are closer and more connected than blood relatives. The show will celebrate and honour the true bond between neighbouring families and cover various aspects such as respect, trust, belongingness, pride and selflessness.
Colors Marathi programming head Deepak Rajadhyaksha said, “Maharashtra is a land full of rich history and cultural values. At Colors Marathi, we have been entertaining our viewers with content that is culturally rich and resonates with every Maharashtrian household’s values. Drawing synergies from our lockdown learnings, our aim is to deliver the best stories to our audiences. From fiction dramas to contemporary stories and big-ticket non-fiction shows to adopting international formats, our versatile portfolio has helped us position ourselves as the most preferred destination for meaningful stories with entertainment. With the launch of these two new shows, we will further strengthen our line-up, both in the fiction and non-fiction categories. With these new offerings, we are hopeful to create an impact and further enrich our audiences with memorable experiences.”
With the addition of these two new shows to its existing line-up of Balumamachya Navana Changbhala, Sundara Mana Madhye Bharali, Chandra Ahe Sakshila, Sukhi Mansacha Sadara, Raja Ranichi Ga Jodi, Jeev Zala Yeda Pisa, Colors Marathi continues to provide compelling and meaningful stories to establish newer heights in the Marathi television industry.
