Mumbai: British Airways has launched a new TV advert and brand campaign, ‘Family in the Skies’, made for the Indian market and featuring India-based colleagues. Celebrating 100 years of flights between India and the UK, the campaign emphasizes the airline’s commitment to service through its people.
The advert, developed by UK-based agency Uncommon Creative Studio and its Indian network, Uncommon Minds, showcases 25 colleagues, with an additional 78 appearing in the out of home campaign. Indian and British creative directors Tushar Menon and Kate Lloyd collaborated on the campaign, incorporating insights from Indian consumers and British Airways staff. The campaign, British Airways' first in India since 2016, involves noted Indian creatives:
● Filmmaker Prakash Varma directed the film
● Casting director Romil Modi selected the colleagues
● Acting coach Chandan Kumar prepared the team
● Photographer Avani Rai captured images for the campaign
The two-minute film follows a young woman traveling to the UK. When her van breaks down en route to the airport, a British Airways bus arrives, and crew members invite her and her family on board, turning a stressful moment into a warm farewell. At the airport, she says goodbye to her family and continues her journey with British Airways' support. This story underscores the airline’s dedication to customer care.
British Airways chief customer officer Calum Laming stated: "We are so proud to have more than 2,500 Indian-based colleagues – making India our largest colleague base outside of the UK – and we are proud that more than 100 of them feature in this campaign. It showcases the huge amount of talent we are so lucky to have within our British Airways family and we could not be more thrilled to show this on a national scale in India. Not only does the campaign tell a story, but it shows who we really are.”
The advert launches across India on 1 November, with versions in the UK, US, and Canada on cinema, YouTube, and social media. The out of home campaign begins 9 November, running in the five Indian cities British Airways serves: Chennai, Hyderabad, Bengaluru, Delhi, and Mumbai. The airline operates over 50 flights per week to the UK, increasing to 60-plus in Summer 2025 with an additional daily service from Delhi.
