MUMBAI: The Sun Network owned Kannada general entertainment channel (GEC) Udaya TV has been hosting a new quiz TV show. Christened Bindaas Challenge, it airs at 10:30pm from Monday to Friday in which viewers get prizes in response to correct answers to questions.

Created by Brain Share Creations, the show comes with the tag line ‘your win is guaranteed’, thus stating that every participant gets a prize in the form of either shopping vouchers or brands. Launched on 18 August, the entire series consist of 40 episodes, of which 20 have been shot.

Hosted by Chandana Devaraj, Bindaas Challenge has four sponsors Kanva Mart, Indus TMT, Sasi Soaps and Kurvez. Lucky viewers get prizes worth Rs 2,000 to Rs 10,000 while others get points that are accumulated and can make one a weekly or monthly winner. The consolidated mega winner of the entire series gets a Tata Nano. Questions are based on general knowledge. Viewers are then directed to go to the Facebook and YouTube pages to know their scores and winners of the quiz.

The production house says that the initial response has been to the tune of 75,000 responses. This is due to its intense promotion through social media, SMS and print media in Karnataka, being done by Innovative Advanced Media.

The programme is technically supported by cloud servers and IVR that can handle 9000 calls and 4 lakh SMS per second. The brainchild behind this show, Madhusudhan says that the USP is that the ratings can be analysed on the basis of the responses.

Targeted at viewers above 14 years of age, the set location is Bengaluru. Currently being telecast only on Udaya TV, talks are on to telecast it in the other south states as well.