Mumbai: Leading media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) on Tuesday appointed Nitin Mittal as president – technology & data.
Prior to joining ZEE, Mittal was the founder CEO & board member for SOLV, a company focused on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India. At Zee, he will lead strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML) and Digital across the company to support the ZEE 4.0 transformation, said the company on Tuesday.
The announcement is part of the media conglomerate’s strategic plans to support its digital pivot, drive exponential growth across digital platforms and fortify the broader transformation it has embarked on, in line with the ZEE 4.0 approach.
“We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight,” said ZEE Entertainment Enterprises Ltd, MD & CEO, Punit Goenka.
The transformation process aims at creating a digitally adept, data first company that will be a leader, in all formats of content consumption, both linear and digital, across India and key international markets.
Mittal will also lead the engineering team and work closely with president – digital businesses & platforms, Amit Goenka to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world.
“The pace of technology-led innovation in the media and entertainment ecosystem is rapidly rising, and a strong blend of technology, data and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin Mittal to our leadership team to drive the digital transformation journey of ZEE 4.0 forward,” said ZEE Entertainment Enterprises Ltd, president – digital businesses & platforms, Amit Goenka.
Commenting on his new role, Mittal said, “My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future's here, you won't have the time. (Brockman 2003). I’m committed to helping our clients and various teams’ professional dreams come true. As an organization we aim to create an environment that sparks innovation. I will do my best to support and implement the great ideas the teams come up with.”
Mittal has two decades of experience, during which he has worked with National Payments Corporation of India (NPCI) to build the Unified Payments Interface (UPI) framework for the country and with the Unique Identification Authority of India (UIDAI) on reframing the Aadhar platform to drive the exponential growth of its coverage in India. He was also associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the Future Group in the past.
