MUMBAI: Times Network president - English Entertainment Cluster strategy business head Vivek Srivastava will also be looking after the news business of the network. As business head Srivastava who led the growth strategy for the Network’s English Entertainment channels like Movies Now, Romedy Now, MNX, and MN+across platforms will take additional charge of Times Now, ET Now and Mirror Now.

In his role, Srivastava was responsible to maintain high viewership performance across the English Entertainment Cluster.

Prior to joining Times Network in 2014, he had a successful stint at Viacom18 Media where he handled Channel strategy for Hindi GEC COLORS as a part of their launch team, then he moved to handle international business and distribution. He also served as COLORS commercial and digital head.

Srivastava has over a decade of experience in the broadcast industry. He has worked into P&L management, content acquisition and syndication, , international business, distribution strategy and planning, business planning, programming strategy, digital marketing, and audience behavior research.

Prior to Viacom18, he has also worked with TAM Media Research and IMRB.