MUMBAI: In an order to strengthen its leadership team, Shemaroo Entertainment has announced two new appointments. Vivek Koka has been appointed as Assistant Vice President for the New Business Development division and Rajesh Kathuria as Assistant Vice President for the IT division.
“With a clear focus on strengthening the organisation for the next phase of growth and raising the bar in terms of its capacity and capability, Shemaroo is continuously scouting for exceptional talent from the industry. We are pleased to welcome Vivek and Rajesh in the Shemaroo family. Both Vivek and Rajesh come with rich experience and their expertise in understanding bollywood content and technology respectively, will definitely help Shemaroo climb milestones in our transformation journey,” Shemaroo Entertainment CEO Hiren Gada has commented on the new appointment.
Vivek Koka, an alumnus of IMDR, has an overall work experience of over 15 years. Prior to this role, he also worked as the Marketing Head of AndPictures and ZEE Classic. He will be responsible for creating new and alternate revenue streams for Shemaroo and also maximize the existing Bollywood business.
Rajesh Kathuria, the new assistant vice president, has an overall experience of around 29 years. He was previously associated with Rediff.com and along with that he has a technology expertise in IT Assets.
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