MUMBAI: Former Balaji Telefilms group CEO Sunil Lulla has announced his new venture The Linus Adventures post his exit from the Ekta Kapoor-led company. 

"The Linus Adventures is about growing businesses, building brands and enabling cultures, engaging with promoters and CXOs, directly in the consumer, digital and content domain.," Lulla said.

Earlier this month, Indiantelevision.com was first to report about the industry veteran's decision to move out of the Balaji fold.

His experience spans over three decades of experience across media, entertainment and the broadcast industries. He served as chairman and managing director at advertising agency Grey Group India. He also led the roll-out of MTV in India and launched the television network for Bennett Coleman & Co, The Times Television Network.

Moreover, Lulla has been one of the early internet explorers with indya.com in 2000. He also played key role on many boards and forums of the broadcast industry helping to shape policies, set industry standards and best practices.