MUMBAI: English news network World Is One News (WION), spearheaded by Sudhir Chaudhary, has started the Hindi audio option on viewers’ demand. The Zee-owned channel provides global stories with the Indian perspective.
This is the first time in India that a news channel is providing dual audio feed to its viewers, which may get substantial traction from the elite Hindi-speaking market (HSM).
Speaking on the occasion, Sudhir Chaudhary, editor-in-chief of WION, said, “This move has been in the pipeline for quite some time now and we are extremely happy that finally we are able to give our viewers global stories in the language they love. The thought behind this was why Hindi-speaking audiences should be deprived of good international stories. This step will help us reach viewers who have been wanting to watch global news but, due to the language barrier, they were not able to. Though we have just started, we are confident that our viewers would take yet another innovation by WION in good stride and we shall be able to connect with people who until now were fence sitters.”
Apart from India, the channel operates in countries such as Australia, Sri Lanka, Bangladesh, Nigeria and Kenya.
Looking at how viewers’ tastes and preferences have evolved over the years, this move has the potential to strengthen the channel’s credibility as the go-to source of global news in India.
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