Radio City gets crick savvy with 'Cricket Ki Jung'

Radio City gets crick savvy with 'Cricket Ki Jung'

radiocity

MUMBAI: Radio City 91 FM presents Cricket ki jung - a package of programming around the Indo Pak Series. Beginning 14 March, Radio City 91 FM, will air the programme specials over 40 days across the Radio City stations in Mumbai, New Delhi, Bangalore and Lucknow.

The show promises to offer listeners a combination of updates, informative capsules, trivia, match forecasts, messaging contests apart from little known facts about sarhad ke uspar Pakistan.

Announcing the launch of Cricket Ki Jung, Radio City COO Sumantra Dutta says, "Radio City will capture the cricket excitement and deliver it to listeners in a never heard before version. In keeping with our programming initiatives, this will be yet another first on FM radio. The style, delivery and ideation of the host of programming initiatives, make this a truly exciting series. The India Pakistan series has created huge interest across a cross section of audiences. The programming on Radio City is a combination of exciting, interactive and educative sections which will not only provide regular match day information but also deliver interesting trivia never heard before on FM radio and injecting further fervor through the airwaves."