MUMBAI: In a bid to woo its viewers, NDTV announced the launch of viewers' choice news bulletin, My News.

The content of the news bulletin will be decided by the viewers of both the channels, NDTV India and NDTV 24X7. All that they have to do is simply vote for what they want to see through SMS. My News will debut on 18 September 2006 at 6.00 pm on NDTV India, and followed by 6.30 pm on NDTV 24X7.

Announcing the launch, NDTV 24X7 managing editor Sonia Singh said, “This is yet another first by NDTV. We are known for our innovative programming, and for connecting with our viewers. With My News, we turn our viewers into News Editors once a day. We're very excited about this new initiative, and we think it really reflects our commitment to showing what affects our viewers.”

Every day, NDTV will offer viewers a news menu on both NDTV 24X7 and NDTV India. This menu will list the top 20 stories of the day. Viewers will then have to select stories, type SMS: MY, followed by the story number to 6388.

The top 10 stories selected by the viewers' will be shown in the half-hour news bulletin everyday.