MUMBAI: With ad sales down and operation costs up, the News Broadcasters Association (NBA) has sought an extension from the ministry of information and broadcasting for payment of the carriage fee for slots on DD Free Dish.
According to a report by The Hindu, sources have confirmed that Prasar Bharati has agreed to allow news channels to continue to air on DD Free Dish from 1 April without the payment. However, NBA and Prasar Bharati are working on an alternate model of payment that requires the news channels to pay an interest of 5.7 per cent per annum, which has miffed the association's broadcasters.
NBA president Rajat Sharma, in a letter to I&B minister Prakash Javdekar, wrote, “Advertising inventory bookings are lower than 50 per cent even for the top-rated news channels — advertising is a single source of earning for news broadcasters and this will lead to a serious cash-flow problem.”
With 26 slots reserved for Doordarshan-run channels, DD Free Dish has 80 slots in all, of which 54 are open for bidding by private channels. These DD Free Dish channels reach out to at least 30 million households, without paying a monthly subscription.
