MUMBAI: Flash Media Limited has associated with the premium retail giant Shoppers Stop for installing and managing Imedia (Dynamic Digital Signage) in all its stores across the country.

Flash Media's IMedia is a network of digital signage components like LCD/Plasma panels playing audio visual commercials. According to the agreement, Flash Media has installed over 350 wireless LCD/Plasma screens in the 19 stores of Shoppers stop across the country with an average of 20 screens in each store. The screens have been installed behind cash counters and major focal points in the store to ensure maximum consumer attention, informs an official release.

Commenting on the tie-up with Shoppers Stop, Flash Media Ltd co-founder & director Abhishek Kandoi said, "We are extremely pleased to be associated with Shoppers Stop, one of the most leading and trusted name in the retail space. We completed our installations during end of august and the In Stores TV at Shoppers Stop has been up and running from then, we already have some premium brands associated with us. Speaking about the large scale acceptance of this medium, he said "Dynamic Digital Signage has proved its mettle across the globe as the frequency building channel and mesmerizing audience through its ground breaking advancements. Media Experts predict that this global trend would pick up in India."

Shopper's Stop Limited customer care executive & CEO Govind Shrikhande said," Shoppers' Stop houses more than 200 international and national brand, IMEDIA, thus is an excellent medium to communicate with the customer the ongoing promotions on brands and services available at the store. It is all about space value enhancement and connecting with the customer with regard to his choice of brand. It is a modern medium of advertising and brand promotion."