MUMBAI: OTT short-format show platform ShortFlix has tied up with Tamil news channel News 7 Tamil to create a mutually-beneficial partnership aimed at building content and enhancing viewership.

As part of this initiative, News 7 Tamil’s entertainment segment will feature a new 30-minute show titled News 7 Tamil's Short Cuts, powered by ShortFlix.

The program is set to showcase curated short films and exclusive content from ShortFlix, offering viewers a blend of storytelling and entertainment. Simultaneously, ShortFlix will gain access to News 7 Tamil’s vast global audience, expanding its reach and engagement.

Said ShortFlix founder Bharanidharan:  “News 7 Tamil, a trusted name in Tamil media. This collaboration not only allows us to bring our unique content to a larger audience but also reinforces the importance of short-format storytelling in today’s fast-paced world. We believe this synergy will set new benchmarks in the OTT and broadcasting industries.”

News 7  senior strategic advisor sales & marketing Shyam emphasised the mutual benefits of the alliance.

“At News 7 Tamil, we constantly strive to innovate and deliver value to our audience. Partnering with ShortFlix enables us to diversify our entertainment offerings while supporting emerging creators in the short-film ecosystem,” he said. “This collaboration is a perfect example of coopetition—where two entities come together to achieve shared goals and elevate the overall experience for viewers globally.”