Mumbai: Business channels ET Now and ET Now Swadesh have unveiled an exclusive programming lineup for 2, 3, and 4 November on the theme ‘naya saal, nayi shuruat.’

The two channels have announced a three-day special programming that will feature interactive and engaging content that celebrates India’s diverse business communities and brings dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

“Diwali Mela” features eminent industry voices including Hiranandani Group of Companies managing director Niranjan Hiranandani; Popley Group director Rajiv Popley; Ikea India chief commercial officer Kavitha Rao, and Big Bazar CEO Kamaldeep Singh, amongst others who will share the most updated information on market trends during Diwali season. The show will air on 2 November starting at 5:30 p.m.

“The Money Show Special” is a personal finance show on ET Now featuring market experts including Kotak AMC MD Nilesh Shah and Feroze Azeez, helps viewers to plan their savings and spending during the Diwali. It will air on 2 and 3 November at 2, 3, and 7 p.m.

“Diwali Laxmi” is a special show that will air on both channels on 3 and 5 November. This show will host a mix of mythologists, tarot card readers, numerologists and best of the market experts and answer viewers’ questions on business, money, life and share market.

“Dhamaka Duo” is a show that will air on both channels on 4 November starting at 9 p.m. It will showcase a candid interaction between investor Rakesh Jhunjhunwala and Bollywood actress Shraddha Kapoor.

“Muharat Day” is a one hour special program that will air on 4 November from 6 p.m onwards. The show will air on both channels and will bring a special coverage of the live trading session.

The channels have also curated special features including “StartUp Central Special” and “Brand Equity Diwali Special” on ET Now, “Kuch Meetha Ho Jaaye” and “Commodity Dhanteras Special” on ET Now Swadesh.

On 2 and 3 November, ET Now Swadesh has launched an on-air contest ‘Diwali Dhamaka’ where the channel will post one question related to stocks and markets every hour between 8 a.m and 4 p.m.  Participants can enter the contest by selecting the right answer and sharing it via SMS to the number flashing on their screens. Five participants with the maximum correct answers through the day, will win digital gold worth Rs 5000 and one bumper winner of the day will be offered an opportunity to get portfolio management advice from market expert Nilesh Shah, said the channels in a statement.