Mumbai: TV9 Network will launch its digital channel TV9 Chhattisgarh on 16 July in the presence of dignitaries including chief minister of Chhattisgarh Bhupesh Baghel and eminent personalities of the state.

The news broadcast network has plans to launch digital channels in key Hindi-speaking markets including Chhattisgarh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Jammu & Kashmir, Haryana, Punjab and Himachal Pradesh.

The influencers attending the event will speak about the themes concerning the growth and welfare of the state and the issues that will be the deciding factors in the upcoming state elections.

TV9 Network recently launched its digital channel TV9 Uttar Pradesh.

TV9 Network chief growth officer Raktim Das, said, “Regional and hyper local content in Indian languages will drive the future of digital media consumption. The decision to expand deeper and wider into Hindi speaking markets is motivated by the purpose-driven goal of bridging the access gap to news and thus enabling citizens to make informed opinions and choices & ultimately feel more empowered.”

The media consumption habit of consumers in Hindi-speaking markets is evolving rapidly, with trends largely aligned with any major metro. Increased adoption of digital platforms, including digital news and entertainment platforms such as social media, aided by low bandwidth costs and cheaper, more powerful mobile devices, are factors fuelling this evolution.

As per the channel, the network’s digital assets on YouTube record 1.1 billion monthly views.