Mumbai: According to the Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data also reveals that on mobile, BBC News online is the number one international news brand and on television BBC World News is the top international news channel in India.

The survey also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India including IT purchase influencers, C-Suites, business decision makers, frequent leisure travellers - domestic and international, sustainability minded consumers and automobile enthusiasts.

The survey further showed that BBC News is the number one international online news brand in APAC10 and the #1 international online news brand in Hong Kong11.

Excited about this accomplishment, BBC Studios director-sales South Asia Vishal Bhatnagar said, “These fantastic results speak for themselves, BBC News’ leading position in the Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”