MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, has entered into a deal with Believe for its audio music distribution and marketing worldwide. The deal enables Believe, world’s leading independent distributor of artists and labels, to distribute Shemaroo’s audio music catalogue in India and international online music stores. Shemaroo aims at expanding the reach of its audio music repertoire to a wide set of global audience and target the Indian diasporas.

Shemaroo owns a vast library of film and non-film audio across multiple genres like folk, pop, sufi, devotional and kid’s music in more than 22 languages like Punjabi, Marathi, Bhojpuri, Gujarati, Bengali, to name a few. Believe Digital will distribute Shemaroo’s audio on digital music stores and streaming services such as Apple Music, iTunes, Deezer, Pandora, Napster and other major online music stores.