MUMBAI: The 2004 MTV Video Music Awards will be broadcast live from Miami Florida on 29 August. This marks the first time in its 20 year history that the show will take place in a city other than New York or Los Angeles.
MTV US president Van Toffler was quoted in a company release saying, "The VMAs are always the biggest, craziest party of the year. Miami is a beautiful backdrop for this summer's show. When we made the decision to move the VMAs this year, we found a perfect host in Miami, a town with a rich musical heritage and strong cultural diversity."
Miami Mayor Manny Diaz added, " MTV has recognised what Miamians already know, which is that, Miami is a world-class city on par with New York and Los Angeles. In our discussions with MTV, we made it known that our location, weather and amenities make us a natural and logical choice. Yet, we also wanted to assure MTV that the people of Miami are keenly prepared to make this event a resounding success."