MUMBAI: Rod Perth has been named as the new NATPE Content First president, CEO.

The association?s co-chairs Jordan Levi, Chris Grant made the announcement.

Perth has overall responsibility for the vision, strategic evolution, marketing, programming and financial/administrative operations of the organisation. Reporting to the Executive Committee and the Board of Directors, he will also lead a senior management team made up of six direct reports and a total staff of 20 people.

Bill Simon and Nicola Shocket of Korn/Ferry conducted the search on Natpe?s behalf.

Levin and Grant commented, ?After an expansive executive search process, where there were many highly qualified candidates, we concluded that Rod?s broad range of experience reflects the diverse influences shaping our industry and Natpe?s role in bringing together its various constituencies. Combined with his vast network of relationships and senior management skills, we believe Rod is ideally suited to evolve Natpe into a dynamic global organisation relevant to all who touch content. His imprint will be on next year?s conference in Miami, which marks Natpe?s 50th anniversary. It will recognise the considerable milestones in our business and serve as a springboard into our new initiatives for the future.?

Prior to joining Natpe, Perth was RHP Media Consulting founder, president specialising in strategic consulting and planning for digital media, broadcast, cable and new media initiatives.

He said, ?I have grown up professionally knowing and experiencing what NATPE has to offer, and find the prospect of developing and implementing a path for its future to be an extremely exciting and challenging one. NATPE?s Executive Committee and Board represent many of the top leaders in our business and, with their support, I believe that we can accomplish a great deal together for the benefit of our members from around the world?.

Natpe Content First is a global, nonprofit organisation committed to serving as a catalyst for the content revolution. Natpe operates and manages a US-based global content marketplace, a destination event where creativity meets connectivity and commerce.