From 1 May, etc channel will be introducing a new five-minute capsule called Bollywood Birth Marks devoted to Hindi film celebrities.

etc will be telecasting birthday messages dedicated by viewers to their favourite star on his or her birthday and each week will showcase one or two celebrities.

The show will convey birthday messages requested by viewers and along with it will also provide glimpses into the lifestyles of tinseltown's actors. The programme kicks off with veteran singer Manna Dey with telecasts four times a day at 1:55 am, 8:55 am, 12:55 pm and 5:55 pm, according to a company release.

Bollywood Birth Mark then features versatile actor Sadashiv Amrapurkar (2nd Week), Madhuri Dixit and Pankaj Udhas (3rd Week). Rajesh Roshan and Paresh Rawal (4th week) and Anand Milind (5th week) round off the star list for May.