MUMBAI: The Walt Disney Company is now accepting applications for its second Disney Accelerator programme powered by Techstars. Disney Accelerator will select a class of 10 startup companies for a three-month mentorship and investment programme beginning 6 July, 2015 and concluding with a Demo Day on 6 October, 2015.

The programme is open to technology-based startups with a vision for making an impact on the world of media and entertainment. Participants will be offered $120,000 in investment capital along with mentor support from top Disney executives, entrepreneurs, investors and other notable business leaders from the entertainment and technology communities.

In 2014, Disney launched its first Disney Accelerator with companies focused on a range of products including connected toys, mobile video, STEM applications, social media, advertising technology and more. Disney continues to work with many of the alumni from the inaugural class, which included Choremonster, Codarica, Jogg, Naritiv, Sidelines, Smart Toy, SnowShoe, Sphero, Twigtale and TYFFON.

The 2014 Disney Accelerator class reached a number of significant milestones during the programme. SnowShoe secured $2.2 million in seed financing; ChoreMonster and Codarica both launched mobile apps; Sphero introduced its new Ollie product and Smart Toy was acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.

“The Disney Accelerator was born of Disney’s long term commitment to innovation and its position at the intersection of technology and entertainment. The 2014 Disney Accelerator demonstrated that pairing Disney’s creative and business talent with entrepreneurs can produce an energizing and valuable exchange of ideas and promote tremendous innovation. We look forward to working with a new group of start-ups in the months to come,” said Disney executive vice president, corporate strategy and business development Kevin Mayer.