TV9 Network's Money9 unveils India’s first multilingual personal finance OTT App

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TV9 Network's Money9 unveils India’s first multilingual personal finance OTT App

The Money9 App aims to enable financial inclusion with its seven-language compelling offering in v

Money9

Mumbai: TV9 Network announces the launch of Money9, India’s first multilingual personal finance OTT Channel. A unique proposition, the Money9 OTT App is now live on android and IOS platforms with seven language options Hindi, English, Bangla, Telugu, Marathi, Gujarati and Kannada.

The app is packed with over 19 app-exclusive pioneering daily, weekly and monthly shows arranged in seasons and episodes, aimed at financial wisdom, inclusion, empowerment, and financial freedom.

Money9 is committed to de-jargonize, decluttering and democratising financial wisdom leading to financial inclusion, wealth creation and financial freedom for the Indian population, especially in the hinterland, hitherto underserviced.

The Money9 App is loaded with ground-breaking personal finance content while offering a great user experience.

TV9 Network managing director & CEO, Barun Das, said, "The Money9 App aims to fill a huge gap in the Indian consumer market by offering an unrivalled product that truly makes a positive difference to the lives of 130 crore citizens of this country.”

“More people (as a matter of fact everyone) are interested to know how to make their money better than they are interested in news. Personal finance proposition in regional languages - covering all aspects of saving, investment and financial planning - aimed at aiding financial freedom up to the grassroots level is a billion-dollar proposition. Money9 has been a long-cherished dream for me. I am delighted to see the dream turning into reality,” Das added.

Talking about the launch Money9 editor Anshuman Tiwari said, "Money9 App offers unique shows for the entire gamut of personal finance categories i.e. Savings, Insurance, Loans, Gold, Property, Mutual Funds, Stocks, Spending, Fintech, Crypto and Policy analysis in short videos, audio formats, including comics and stories from history.”

“Its uniqueness lies in the idea, the format and the treatment made richer by the availability in seven languages and more in the pipeline via text, video and audio,” Tiwari observed.  

TV9 chief growth officer Raktim Das, said, “The Money9 videos have already made a mark with their simple, candid and empowering content across seven languages. The content has grossed over 1 billion views in the last six months, across platforms and growing. Apart from exclusive content the Money9 App has a studded library of 5,000 evergreen videos and podcasts for repeated viewing.”

The Money9 App aims to empower its audience with innovative and interactive content lineup. Notable shows currently on air include Money Central, MoneyTime, Chain Ki Saans, Jagte Raho, Assi Nabbe Poore Sau, Formula Guru, Makan Dukan, Bura Na Mano Tax Hai, Kharch Bahadur, Finomoney, Insurance Central, Gold Central, Stocks Central, Mutual Fund Central, Companynama, Economicom, MoneyComic and Kisson Ke Sikke.