MUMBAI: ZEEL has appointed Sorbojeet Chatterjee as marketing senior vice president for the cluster of Hindi general entertainment channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.

For his responsibilities, Chatterjee will report to Zeel executive vice president and marketing head - national channels Akash Chawla.

 Zeel also announced that Sapangeet Rajwant will now take over as Zee TV marketing head and she will report to Sorbojeet.

Chatterjee brings with him 13 years of rich experience from both sides of the media business - the creative side as a copywriter and the business side in marketing and strategy. He moves from DNA where he was designated as senior VP – marketing. His earlier stints have been with Neo Sports Broadcast as vice president marketing, TV Today Network as head of marketing and special projects and Gslot.com as copywriter.

He has extensive media marketing experience across television, print and radio brands.