Mumbai: To bring FIFA World Cup excitement to its fans in an innovative and artistic way, MTV India has collaborated with Mooz Graffiti to honour the GOATs, i.e., the greatest of all time from the current generation of players, with exceptional graffiti artwork.
The artwork, which can be seen at youth hub Carter Road, Bandra, reflects MTV’s unrivalled connection with FIFA fans and celebrates football titans Lionel Messi, Cristiano Ronaldo, Neymar Jr., and Kylian Mbappé. The artwork, designed and painted by Mooz Graffiti, who has carved a niche in such an art form, pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.
Speaking on the innovation, Viacom18 marketing head of youth, music, and English entertainment Utsav Chaudhuri said, "MTV has received a heart-warming response from sports fans over the last year, imparting a desi flavour while showcasing some of the marquee global sports to Indian youth. We’ve strived to engage with our sports-loving audience in the most creative and emotional ways. This initiative not only celebrates the current trailblazers of the game but also tugs at our heartstrings in this emotionally-charged World Cup edition. As this World Cup leaves behind cherished memories, hopefully, this graffiti will serve as an indelible ode from the fan community to this generation of greats."
