MUMBAI: With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland, gears up for the launch of some exciting shows to further deepen its connect with viewers in Bihar, Jharkhand and Purvanchal. The upcoming shows, Aaj Ki Durga, Sa Re Ga Ma Pa Lil Champs, Roj Hoyi Bhoj #SwadkeSath and Doo Duni Ke Panch are created with the intention to enhance and enrich the viewing experience of audience. Two special on-ground events -Shaurya Samaan, the bravery awards for the common man and Jai Chhathi Mayi, an on-ground event to celebrate the most popular festival Chhath Puja in the region, have also been created. 

Through a special dedicated show on Navratra, Aaj Ki Durga will showcase the stories of extraordinary women who been the ideal role model and have done exemplary work for their society or nation and will be telecast on Oct 17 and 18 at 4:30 pm. The channel is also launching a singing reality show for kids, Sa Re Ga Ma Pa Lil Champs which has already left behind a legacy. With the show’s authentic and challenging format, the very best of singing talent will be selected and crowned as the champion. It is important to note that the kid’s talent show will be making a return to the region after a 6-8 years gap, which is testament it being an extremely big initiative by the channel in the region. With talent on the show coming from all corners of the country, viewers can surely witness participation from UP, Bihar, Jharkhand, Mumbai, and Delhi among others, making it a oneofitskind show in the region.

In addition to raising the entertainment quotient with an exciting festive lineup, BIG Ganga is also set to launch a cookery show–RojHoyiBhoj #SwadkeSath based on the culinary expertise of the common man of the region. The channel will also be adding a comedy show to its repertoire of festive offerings with Doo Duni ke Panch, which is based on satirical songs and poems. The two shows will be telecast from October 22 onwards.

Amplifying its connect in the region, BIG Ganga aims to felicitate those who have done extraordinary work for the betterment of the society via Shaurya Samaan. This special event will be aired on October 26, 7 pm onwards. That isn’t all, after successfully celebrating and getting a tremendous response for the most popular and marquee property Jai Chhathi Mayi on Chhath Puja in the past; the channel brings back the celebrationsthis year as well by organizing afour-hour musical on-ground event that will be held on Patna,for its audience.

Commenting on the festive line-up, a BIG Ganga spokesperson said, “Known for its original content, BIG Ganga’s aim is to not only entertain the viewers, butalso provide them with something they can cherish along with their families throughout this festival season. Most of our new line-ups are very topical in nature and will prove to be a visual treat. The next two months are the most celebrated months in North India and we wanted to gift our viewers bouquet of shows along with organizing riveting on-ground events. BIG Ganga’s festive lineup has been created by keeping in mind the interest and preferences of our viewers and at the same time to provide a great platform for advertisers and stakeholders alike, to reach out to the audience.”