MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Indian Film and Television Producers Council (IFTPC), in its press release today, thanked all the TV producers, Maharashtra chief minister Uddhav Thackeray, MLA Amit Deshmukh and government of Maharashtra for their constant effort in restarting film and television production. The association also thanked the Federation of Western India Cine Employees (FWICE), Cine and TV Artistes' Association (CINTAA), broadcasters and all the other vendors for their cooperation. It also expressed gratitude to Dr Sanjay Mukherjee, Marathi producer Aadesh Bandekar, Dr Shashank Joshi from Covid2019 task force Maharashtra and district collectors for their assistance.

IFTPC in its release mentioned that due to the lockdown studios were shut. The release read, “Lakhs of daily wage workers and the workers from ancillary industries lost their jobs. The fear of starvation loomed large on the industry workers. Fortunately, with Unlock 1.0 shooting was allowed.”

The Maharashtra government under its ‘mission begins’ initiative allowed shooting from 30 July 2020 with stringent SOP measures and protocols. In order to resume shooting swiftly, Hindi and Marathi producers introduced additional safeguard measures like arranging transportation, lodging and boarding facilities for their cast and crew. The production houses, in fact, bore the additional cost of maintaining safety and hygiene.

The release said, “From today there will be more laughter and fun in every home battered by more than 100 days of lockdown. At a time when there was possibility of mental illness such as hypertension and depression was to affect many citizens, the re-entry of television is a big relief. Now the new stories full of drama, suspense fun and education will unfold and relieve the anxiety of Covid2019.”

The television industry was forced to stop telecasting due to the countrywide lockdown from 22 March 2020. The entire shooting for films, television and advertisement was dispensed post government guidelines to ensure social distancing and to stop the mitigation of the SarsCoV2.

In the meantime, more than 60 shows are being shot across Mumbai and Thane.