MUMBAI: CNBC Awaaz in association with NSDL and NSE has launched Pehla Kadam, an education initiative for Indian investors keen to invest in the stock market.

The investor education initiative has been divided into three aspects which include a learner's kit for investors, a website on Pehla Kadam and a weekly show on CNBC Awaaz.

The finance minister P. Chidambaram has unveiled the learner's kit which will be handed over to every new investor who opens a demat account across the country. The kit contains a guide which answers every query related to investment basics along with insights and information.

The Pehla Kadam website will help Indians to unlock all their queries on investment, while the show on CNBC Awaaz will feature experts from the industry. These experts will simplify investment and educate the first time investor with necessary information about the stock market. The initiative has been sponsored by Reliance Money.

TV18 group CEO Haresh Chawla said, "With CNBC Awaaz's initiatives for our investors, we now have 60 per cent of the market share in the Hindi business news genre. Through our 'Pehla Kadam' initiative, we intend to reach prospective investors across India, who are reluctant about investing in stock markets largely due to lack of knowledge and understanding of the market and fear of risk. As a consumer focused channel, we have taken this initiative to empowering our viewers with information which will help them make intelligent and informed decisions."