MUMBAI: StarLab – part of Disney Star India - has partnered with the Aussie sports tech consulting and services firm Sports World Tech Series and will be participating in its STWS event from 22 to 25 October 2024 in Melbourne.
The purpose: providing guidance and scouting startups that can play a future role in addressing problem statements around fan engagement, new audience development, immersive sports viewing, and AI-driven production workflow improvements in sports media as a partner with STWS.
StarLab will be participating in the Sports Tech Academic Day, Sports Tech Startup & Investor Day, and ANZ Sports Technology Awards at Australia Sports Innovation Week (ASIW), which is rated as the southern Hemisphere’s largest and most respected sports technology event.
For the Academic and Startups & Investor Day, StarLab will help shortlist candidates and potentially enable the shortlists to secure their first contract with Star Sports.
For the ANZ Sports Technology Awards, the Star Sports leadership will assist in evaluating candidates and selecting the winners.
“We stay committed to deepening our understanding of our consumer and what elevates their experience during sporting events. By actively engaging with the talent from Sports Tech Academic Day, Sports Tech Startup & Investor Day, and the ANZ Sports Technology Awards, we gain greater awareness of the latest innovations and emerging trends,” said Disney Star head of production excellence & R&D Prashant Khanna.
HiG Sports founder & CEO Abhishek Padwal (the agency that facilitated this alliance), further added, “This collaboration is a win-win for both parties, as StarLab enhances and adds value to the startup assessments at ASIW, while gaining access to talent, innovations, and intelligence aimed at solving their problem statements."
Disney StarLab drives the adoption of enhanced production technology and workflows, delivering next-gen consumer experiences alongside executing special fan engagement initiatives such as AI language translation, MaxView for AI-enabled vertical viewing on mobile devices, sign language for the deaf sports fans, StarVerse – Star Sports Metaverse for sports fans, optical fielders tracking and more, while also building intellectual property that enhances fan delight.
