Mumbai: Vu Technologies is pleased to announce their association as the Official Technology Partner with Lakme Fashion Week Summer/Resort 2014, to be held in Mumbai from the 12th to the 16th of March at Grand Hyatt.

 Celebrities, fashion journalists, first row regulars and designers who can be found tapping away on their phones and tablets between and even during the shows, will now have the most hi tech and stylish platform as a conduit for this exciting fashion and technology merger.

 Vu and LFW are going to be at the top of their game for all those who like to update and stay updated on social media. Users can log on to Twitter to 'Join the Conversations', use the social media wall, a Google+ hangout zone, pose for selfies at a dedicated photo booth, plus get live feeds, and more. And this season all of this will be done using the stylish Vu luxury 40”, 65” and 84” television screens, video walls, and screens customised especially for the specific venue. If Ellen Degeneres’ Oscar selfie broke Twitter this month, the fashionistas at LFW are sure to create their own records with Vu.

 Speaking about the association with Lakme Fashion Week, DevitaSaraf, CEO of Vu Technologies says, “At Vu, we have always believed in extravagance and this is reflected in our products, which beautifully merge style with the most cutting edge technology. With the Lakme Fashion Week we aim to enhance the platform that not only pays homage to the proceedings but also provides a forum for discussion about the future of style and fashion in the country”.

The twitter handle for LFW S/R 2014 is @lakmefashionwk & the twitter trend for this event is #lakmefw.