CANNES: Even as the picturesque French Riviera was hit by deadly flash floods, the global market for entertainment content across all platforms - Mipcom 2015 kicked off in Cannes.
As Sony Entertainment Television completes 20 years in India this October, Sony Pictures Television chairman Steve Mosko is planning a visit to the country.
Speaking exclusively to Indiantelevision.com on the sidelines of Mipcom, Mosko said that he would be coming down to India soon to celebrate the 20th anniversary of Sony Pictures Television in the country and possibly even make a few big announcements around that time. Sony Entertainment Television (SET) launched in India in October 1995.
At Mipcom this year, the company unveiled a sneak peek preview episode of Sony Pictures Television's The Art of Morestarring Dennis Quaid, Christian Cooke, Kate Bosworth and Cary Elwes.
For the Indian market, The Art of More has been acquired by Colors Infinity.
Mosko said, “This is just the beginning. There are very big plans going ahead and we are very confident that our future slate of shows is going to be loved by one and all around the world.”
This new series will unveil the truth behind how the world of auctions work. Samuel Brukner (Dennis Quaid) is a man with the money and has the thirst to collect the most exquisite art from around the globe. While Graham Connor (Christian Cooke) is the man who wants to make it big in life and has to win the trust of Brukner to get there.
The preview at Mipcom was followed by a discussion by the cast along with Sony Pictures Television president - international distribution Keith Le Goy and Sony Pictures Television EVP - digital networks and Crackle GM Eric Berger.
"The story was the biggest hero for me and the way my character has been written is simply amazing, I couldn't say no," said Quaid.
The first episode, which was screened at Cannes tonight, was well received by the audience in attendance.
The stellar cast, crisp editing, gripping storytelling and a plot that keeps thickening as the show proceeds is everything that works in the favour of this series, which is set to premiere on various networks globally mid November this year.
The show makers are confident that the series will be a certain hit and have major plans in rolling out more seasons based on the response received in its first season.
