MUMBAI: Mipcom, the international television trade event, has unveiled the 32 nominees for the third edition of the Mipcom Mobile and Internet TV Awards.
The winners will be announced at the Palais des Festivals in Cannes on 10 October, during a ceremony in the presence of Miles Beckett, co-creator of the web-based series Lonelygirl15. The event will reward the most innovative and creative audiovisual content for mobile and Internet.
Miles Beckett will host a presentation during which participants will be able to discover the latest formats and short entertainment programmes, including a presentation of his newest creation, KateModern, a spin-off from Lonelygirl15.
The Mipcom Mobile and Internet TV Awards are the biggest international competition for Short Form Entertainment Content for both mobile and internet, with a record participation of 280 projects from 180 companies representing 38 countries.
The 32 nominated projects come both from well-known production companies such as Fox Mobile Entertainment, BBC/Preloaded, Buongiorno SPA, FremantleMedia and MTV Networks Animation as well as smaller, less well known studios from all over the world.
Reed Midem director digital media Ted Baracos says, "We are seeing short formats for mobile and Internet really taking off today. This growth is illustrated at the Mipcom Mobile and Internet TV Awards, which features four new categories entitled Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Drama, Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Comedy, Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Lifestyle/Music, and Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Factual."
The five other categories to receive an award are: Best Cross-Platform & Interactive Mobile TV Format, Best Made-for-Mobile TV or Film Channel, Best Mobile Service for Social Community & User-Generated Content, and, new this year, two film categories: Best Short Film Originally Created or Repurposed for Mobile, and Best Film Shot on a Mobile Device.
Mipcom Mobile and Internet TV Awards co-executive producer and jury president Ferhan Cook says, "The projects that were submitted this year, whether destined for mobile or the Internet, fascinated the jury by the quality and exceptional creativity of their content. We saw new formats like graphic novels or interactive games based on televised documentaries."
In addition to Miles Beckett, the grand jury will comprise representatives from Bravo Fact!, Hungama Mobile, Pocket Film Festival, The Hollywood Reporter and Yahoo.
The third edition of the Mipcom Mobile and Internet TV Awards is sponsored by Mini Movie Channel, Thomson and Yahoo! The Cannes International Film Market and its Short Film Corner are partners and Billboard, Neilsen Media and The Hollywood Reporter are media partners. The Co-production partner is Any Screen Productions.
