Mumbai: KC College officially inaugurated its 10th International Media Summit, 2024, hosted by the Mass Media Department, on 6 March March, 2024, at the Churchgate campus.
Themed "An Evolving Mediascape: Storytelling in the Time of AI," the summit delved into the transformative impact of artificial intelligence (AI) on contemporary storytelling practices, attracting media enthusiasts, professionals, and thought leaders alike.
The summit was inaugurated with the lighting of the lamp and included interesting speeches by the convenor, co-convenors, and the chief guest, HSNC University vice chancellor Dr Hemlata K Bagla.
The inauguration was followed by an enlightening keynote speech by the founder of Storytellers, Soumitra Sen. He adeptly examined AI advising a balanced approach: "Go along with digital, but be attached with physical." Emphasising human uniqueness, he highlighted the significance of cultivating curiosity and emotional intelligence, stressing that unpredictability is essential to outsmart AI.
Dr Sandeep Athavale, chief mentor at EduGameLab at TCS, in another keynote address, highlighted the AI's creative potential, stating, "Power of New - humans can create something new, as for AI whatever pattern it is aware of, it will be able to create." He explored AI's impact on educational games and its role in reshaping storytelling for an evolving mediascape.
A puppeteer and TedX speaker Sangya Ojha showcased her expertise in puppetry and voiceover integrating traditional puppetry with AI insights. Her session emphasized the importance of balancing technological innovation with maintaining a human touch. Ojha's poignant quote echoed the sentiment: "Let's make AI an aid rather than a crutch."
The Barabari Project founder Harihar Menon discussed inequality and GDP correlation. The initiatives of the project includes promoting media literacy and employment in tech for marginalized communities.
KA Pandit actuarial analyst Rakhi Mishra showcased AI's transformative role in insurance, emphasizing its ability to boost productivity and customer satisfaction. She highlighted AI's applications in fraud detection, underwriting, and streamlined insurance claims processing through a compelling video demonstration.
The summit was then concluded by the paper presentations by various media professionals and students which included several interesting topics like, “Mimicking the Muse: Analyzing AI's Impersonation of Deceased Poets”, and “The use of AI for personalized news content and delivery”, and many more.
Stay connected for updates on the event, scheduled to take place on 7 March 2024, at our main campus at Churchgate.
