MUMBAI: Times Internet has relaunched Itimes.com by shifting its focus from general social networking towards interest networking centered around relevant topics and content.

The site in its new release is live with over 5000 interests. Individuals can use it as a platform to build a following, share knowledge and to disseminate information on topics or interests.

With a live leader board that crowns users as “Interest Masters", it encourages active contributions in the form of discussions, photos, videos, blogs and polls.

"Times Internet has over 32 million visitors every month who interact with our varied content offerings. Itimes.com is oriented around building communities around the topics people care to read about. It’s an interesting proposition and we hope that it will engage users and help create and curate relevant content” said Times Internet CEO Satyan Gajwani.

The company said that Itimes.com is a network driven by content and is social only by its ability to viral and distribute the content.